Product Types

Element types that document user needs, product structure and discovery artefacts.

Covers:

• Persona — A research-based user archetype: role, age, goals, frustrations, behaviours, quote. Connect to Story/Feature/Journey via sequence flows.
• Story — A user story: persona, priority (MoSCoW), status, acceptanceCriteria, storyPoints. notes holds the As a…/I want…/so that… narrative.
• Epic — A large body of work under a strategic theme, grouping multiple features or stories: status, theme, goal, owner.
• Feature — A discrete product capability: status (idea/planned/in-progress/shipped/deprecated), valueStatement, acceptanceCriteria, owner.
• Journey — A user journey map: persona, goal, steps (numbered touchpoint sequence), painPoints, opportunities.
• Experiment — A product experiment or A/B test: hypothesis (We believe that… will result in… because…), audience, successMetric, result, status.